

Users of online video portals and streaming services in East and West Germany 2016 internet users attitude towards brand posts on social media 2017 Most engaging Rogue One content on social media worldwide 2016 Paid VoD content through provider: usage frequency in the UK 2015, by gender Leading health care brand video publishers worldwide on Facebook 2017įree VoD content through provider: usage frequency in the UK 2015, by genderįree VoD content through provider: usage frequency in the UK 2015, by age The platform is frequently considered the spiritual successor to the now-defunct mobile video app Vine, and popular TikTok videos are frequently shared across other social networks. Popular types of TikTok videos include dances, comedy sketches or lip-synchs to songs. The app merged with Musical.ly in August 2018, thus gaining access to the teenage online user market in the United States. TikTok is a mobile app for creating and sharing short videos, which also can be edited in-app. One of the most popular mobile video apps is TikTok, which has over 3.7 million monthly active users in the United States. The network accounted for 50 percent of social video posts by celebrity influencers with more than 20 million followers.Ī significant chunk of social video is consumed via mobile. As of February 2018, Facebook ranked first among social video platforms, accounting for a significant share of social media video posts across all tiers of influencers. News, ads, viral moments, celebrity vlogs, sporting clips – the variety of video clips on social media is seemingly endless and users are highly engaged with video content on Facebook. Social media is an important channel for video producers and many traditional media brands have started to generate content specifically to be distributed and discussed on social platforms. With companies and influencers utilizing video for marketing purposes on Instagram, concertgoers broadcasting the event to their friends via Facebook Live and Twitter users endlessly retweeting their favorite vlogs, video content on social is here to stay. Whilst YouTube is as popular as ever, it is no longer the only source out there for online video viewers. Watching a video on the likes of Facebook or Instagram is now part of everyday social media usage. Both social news and entertainment publishers are owned by the British media company The LADbible Group Ltd. Second-ranked UNILAD generated 1.6 billion video views. With approximately 1.6 billion video views in March 2019, LADbible was ranked first among the most watched Facebook video publishers.
